ASM is partnering with an experienced IVD marketing research firm to provide interested organizations with an opportunity to gather important customer input from professionally moderated Focus Group discussions. Each Focus Group will consist of between 8-10 participants. The sessions will be moderated by a senior IVD consultant and will last a maximum of 90 minutes each. Discussions will be conducted according to a discussion guide developed in consultation with the sponsor that will generate interactivity among the group members. Each session will be held in, or adjacent to, the convention center and will be documented with audio and video recordings as well as edited transcripts. Members of the sponsoring organization may monitor the sessions in real-time via a video link. A formal written report with findings and recommendations will be provided as an optional service.
$18,000 (with audio/video recording and written report)
$15,000 (with audio/video recording and debriefing phone call)
Two Groups (same topic)
$32,000 (with audio/video recording and written report)
$28,000 (with audio/video recording and debriefing phone call)
Step 1: Event Request Form
Submit the Event Request Form to secure your spot in the Focus Group program. After reviewing your Event Request Form, a member of ASM's Strategic Alliances Department will send you a space confirmation and invoice.
Step 2: IVD Marketing Firm will contact you directly to discuss and arrange the details of your focus group.
All groups will be blind. The identity of the sponsoring organization will not be revealed to participants.